Naming Newsletter | Rivkin & Associates LLC

Rhyme the Name, Train the Brain

“Hickory, dickory, dock, the mouse ran up the clock.” That might have been the first nursery rhyme you learned. There Read more →
7 Questions to Ask about Naming Rights for a Sports Team

So the Charleston RiverDogs are offering naming rights to their new baseball stadium. Should you bite? Here are seven questions Read more →

“Speech Acts”: What a Brand Name Wants You To Do

Names just don’t sit there. Names “do.” Names have action and energy. Sure, names identify a business or brand. But Read more →
The Names of the Year for 2012

The envelope, please. The “Trade Name of the Year” for 2012 is …. Fiscal Cliff. Ben Bernanke’s use of this Read more →

Getting Employees on Board with a Name Change

So you’re changing your company name. The old Stafko Products Corporation is now Simplex Corporation. You’ve Read more →
Humdrum Name, but First-Rate Communication

Once the name was IDS, Investors Diversified Services. Then it became American Express Financial Advisors. And Read more →

Who Wants to Have Dinner at Crappito’s?

You want your restaurant name to stand out. We get it. We’re all for it. After all, there are 580,000 restaurants in America. There are Read more →
Say “Hallelujah” — or Maybe Not

Ahh, the perils and pitfalls of international branding. Last year it was Russian energy giant Gazprom igniting a global firestorm of criticism when it announced Read more →

When the Domain Name You Want Is Already Taken

So you want to register a domain name – let’s call it “www.smith.com” – but that URL is already taken. No surprise. More than 225 Read more →
4 Do’s and 1 Don’t For Smarter Naming

1. Do go for quantity. Nine of any ten names generated (by any method or means) fail to get through an availability screening. And this Read more →

Domain Names Surge Past 240 Million

The millions of trademarks worldwide make it increasingly difficulty to register a new name. But the hundreds of millions of domain names Read more →
Fads Inspire Product Names – and Baby Names, Too

Turns out that naming your baby can be just as faddish a process as naming a new product or service. Fads in Read more →

Buying a Domain Name: Q&A with Jim Comerford

So the domain name you crave – let’s call it GreatName.com – is already registered. Now what? It’s worth checking into other options such as Read more →
Irreverent Names

Q&A with Our Expert Panel Big Ass Fans is a new national advertiser. They sell the world’s most efficient ceiling fans, in diameters from 5 Read more →