Monthly Archives: July 2014

Co-Branding – Has It Jumped the Shark?

Kellogg Pop-Tarts with Smucker’s jam. Pillsbury brownie mix with Nestle chocolate. Dell computers with Intel processors. Crest Complete toothpaste with Scope mouthwash (both brands owned by parent P&G). These are examples of “ingredient co-branding,” one of the most common types

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