Blog Archives

Domain Names Surge to 314 Million

At least five million trademarks are registered around the world. Which makes it increasingly difficult to own that new brand name you covet. But that hurdle pales in comparison to going after a new URL. According to Verisign Inc., a

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Fads Inspire Product Names – and Baby Names, Too

Turns out that naming your baby can be just as faddish a process as naming a new product or service. Fads in naming? We’ve lived through a bunch: TechnoBabble. (uKnow what iMean!) Just consider preposterous names such as @Climax, 1-4-@LL,

Posted in Surveys

75% of Americans Prefer “Sears” Name over “Kmart”

A November 2004 survey by Rivkin & Associates and Opinion Research Corporation reveals clear preferences. Which big retailer’s name should survive in the planned Sears-Kmart merger? A whopping 75% of Americans say it should be “Sears.” Only 16% favor Kmart

Posted in Surveys

Consumers Prefer “Hospitals” over “Medical Centers”

Do consumers prefer a “Hospital” over a “Medical Center,” or vice versa? According to our June 2011 survey of 1,000 American adults, the clear answer is: Hospital. On four separate measures, consumers showed strong preferences for a “Hospital” over a

Posted in Surveys

Naming the New Decade: And the Winner Is

The new decade of the 2010s has barely begun, but already an enterprising Australian has stepped forward to give it a name. Actually, you can blame an Australian news website (News.com.au), which surveyed its readers and promoted a contest that

Posted in Surveys