Blog Archives

Short and Sweet

If you’re an avid TV viewer, you may have noticed that one-word titles are much in vogue these days. New shows for the fall 2016 schedule include Bull, Divorce, Lucifer, Notorious, Shameless, Timeless and Westworld. Some returning favorites include Blindspot, Empire,

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“Blending” Words into a New Name

Last month we wrote about “word collisions” – the unexpected juxtaposition of complete words to create a memorable name such as DreamWorks. See more at: http://www.namingnewsletter.com/word-collisions-are-the-odd-couples-of-naming A cousin of this name-creation approach is the blending or compressing of two words

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Word Collisions Are the “Odd Couples” Of Naming

Word collisions are unexpected juxtapositions of language that can create memorable names. Example: When you fly into Phoenix, you land at Sky Harbor airport. This unexpected name tells you it’s a safe place for “airships” to dock.    Example:  The Hollywood

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Repetition Makes Reputation

What makes some names more memorable than others? One answer can be found in the study of linguistics – especially how the structure of language affects us.  Consider the staying power of these names: Brooks Brothers. Chris-Craft.   Roto-Rooter. Repetition

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Savvy Naming: 4 Do’s, 1 Don’t

1. Do embrace emotion. Reason alone does not a great name make.  Sears could have named its car battery “Reliable.” (Practical, logical and very ho-hum). Now consider the actual choice, the evocative and emotionally-charged DieHard. Supreme Court Justice Felix Frankfurter

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“33 Tips & Tactics” – updated

Years ago we produced a little blue booklet titled “33 Tips & Tactics for Generating Names.” It included some of the thought-starters and shortcuts we would follow along the path to creating hundreds of new names for our clients. The

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Seek and Ye Shall Find a Holy Snack

Might we interest you in nutritional and spiritual goodness? The Bible Bar is a 190-calorie choice found in health food stores, religious bookstores, and some groceries. This 60-gram bar is packed with nutritional and spiritual goodness. Spiritual goodness? Well, it

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How to Shepherd a Name from English to Chinese

Is the best Chinese translation for an English word a transliteration that is 100% faithful to the original?   Not always. Sometimes a word or phrase that is a little less “accurate” is a much better choice. That’s worth considering because

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A Checklist for Changing a Corporation’s Name

You can change a corporation name gradually – by phasing in new materials over a period of time.  Or you can do it radically:  Everything new and in place on one changeover date.  Either way, you’ve got a lengthy list

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When the Domain Name You Want Is Already Taken

So you want to register a domain name – let’s call it “www.smith.com” – but that URL is already taken. No surprise.  More than 225 million domain names are registered worldwide, according to Verisign.  (That’s something in the range of

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