Blog Archives

Who Wants to Have Dinner at Crappito’s?

You want your restaurant name to stand out. We get it. We’re all for it. After all, there are 580,000 restaurants in America. There are 18,900 just in New York City’s five boroughs. But we beg of you, restaurateurs, call

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Say “Hallelujah” — or Maybe Not

Ahh, the perils and pitfalls of international branding. Last year it was Russian energy giant Gazprom igniting a global firestorm of criticism when it announced a new joint venture in Nigeria. What went wrong, naming-wise? Russian President Dmitry Medvedev and

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It’s the Cadillac of … (Fill in the Blank)

“It’s the Cadillac of crossovers,” said the ads from Cadillac as it introduced its SRX vehicle for 2010. No longer is Cadillac merely a century-old brand name. Over time, it’s also become a rhetorical device. Consider these other “Cadillacs”: “The

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Flowerbomb? What Were They Thinking?

Perfumers in Amsterdam debuted a new fragrance named Flowerbomb. Their intent was to evoke a “floral explosion” – a sweet profusion of flowers peppered with hints of orchid, tea and bergamot, according to the copywriter. But it’s the marketing team

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More Painful Lessons from the “Oops” File

1. Reebok had to backpedal after it blundered with the launch of a running shoe for women named the INCUBUS. The dictionary says an incubus is “an evil spirit believed to descend upon and have sex with women while they

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“Tenga” – A Name That Seems So Innocent

It’s the name of an earth goddess who presides over social justice and fertility of the land. Tenga appears in Eastern European countries and among the Mossi people of West Africa. Tenga is also a conjugation of the Spanish verb

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Woolworths Caught Sleeping with “Lolita” Beds

“Unbelievably bad taste.” “An alarming level of stupidity.” “How much encouragement does the pedophile community need?” Those were just a few of the comments in the British press after Woolworths stores in Britain were found to be selling beds named

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How Many Names Can One Hospital Have?

“Hospital Breaks Ground for Cardiac Center,” reads the headline. Which hospital, you may wonder? And therein lies the tale of a name that tortures your jaw, creates verbal gridlock, and ties up mental traffic. This New York Times story is

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